Sector

SME Business Loans

Programme Size

£10m

Programme Establishment

September 2025

Programme Type

2nd Lien

Love Finance is a profitable, award-winning, founder-led SME business loan funder, established in 2016 and headquartered in Birmingham. The Company offers fast, unsecured business loans of £5,000 to £50,000 to UK SMEs through its proprietary digital platform and in-house sales team.

Founded by Jack Smith, Love started out as a pure-play broker. It has grown rapidly by leveraging digital acquisition strategies, strong customer experience, and sophisticated credit decisioning tools. It has deep expertise in digital marketing, with targeted campaigns through Google and Meta (formerly known as Facebook), driving highly qualified leads to its in-house team.

In 2022, Love made the strategic decision to expand its lending activities to combine the high-performing broking engine with a growing own-book lending model, supported by senior block facilities from Rivers Leasing, Siemens, Close Brothers, Novuna and Burndean.

The £10 million MTN programme was established in September 2025 via Love Finance SPV 1 Limited to provide junior funding into a new lending SPV, sitting behind a senior facility from Paragon Bank. The Programme is designed to reduce the equity funding burden and help scale Love’s own-book lending, while offering investors attractive returns and structural protections. Security comprises a second-ranking charge over a granular book of loan receivables within the SPV, as well as a second-ranking debenture over the established and profitable brokerage business at the parent (Love Finance Limited).

“Securing our first debt financing is a major milestone for Love Finance. With the support of Paragon Bank and LGB Capital Markets, we can scale our own book lending, reach more SMEs across the UK, and continue driving innovation in business finance. This funding brings us another step closer to our goal of being the UK’s most trusted and accessible SME lender.” 
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